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How can signage be part of the reuse of building materials? A sustainable and creative alternative


The construction industry is a major producer of waste. In France, it accounts for 23 million tonnes of waste per year, or almost a third of national production. Faced with this alarming situation, we urgently need to rethink our practices and adopt more sustainable solutions. The reuse of building materials is a promising avenue, and signage can play an important role in this approach.






A strong environmental commitment

Using recycled materials for signage considerably reduces the environmental impact of construction. The manufacture of new materials consumes a great deal of energy and natural resources, and generates significant greenhouse gas emissions. On the other hand, reuse allows existing materials to be given a second life, resulting in a significant reduction in the ecological footprint of signage.


An innovative and ambitious project: from roof to signage

Toit de Paris, a French studio specializing in reuse, offers an innovative solution for integrating the reuse of construction materials into signage. The company uses zinc, slate, tile and copper roofs destined for destruction to produce unique, durable signage panels. This approach is perfectly in line with the upcycling trend, which involves giving new value to discarded objects and materials.


A unique, customized design for personalized signage

Toit de Paris' signage panels are distinguished by their raw, modern aesthetic, perfectly suited to rehabilitated environments. Fully customizable, they can incorporate a variety of elements, such as cut-out letters, directional information, inspirational messages or even the necessary building signage. This customization makes it possible to meet the specific needs of each customer and create unique, original signage.


A variety of media for complete signage

Toit de Paris offers a wide range of signage products made from recycled materials:

  • Totems: for signage that's visible and easy to spot from afar

  • Beaconing: to guide visitors through indoor and outdoor spaces

  • Orientation tables: to inform and orient visitors

  • Signs: to display general or specific information

  • Plaques: to identify places or features

  • Arrows: to indicate direction of travel

  • Pictograms: to communicate information visually and universally


Toit de Paris: Reuse at the heart of sustainable and creative signage

By reinventing the use of building materials, Toit de Paris offers a sustainable and creative alternative to traditional signage practices. The zinc signage project is a concrete example of Toit de Paris' commitment to environmentally-friendly construction. This innovative project opens the way to new perspectives for tomorrow's signage and construction.

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